the blog

Founder-led marketing, written down.

Launch playbooks, the thinking behind the points economy, and what we're learning building Favors.dev in public.

June 12, 2026 · 11 min read · Mark Fulton

Introducing Favors.dev: The Founder Marketing Co-op Where Favors Launch Your SaaS

Why SaaS launch marketing fails for solo founders, and how a gamified points economy turns other founders into your growth channel — verified shares, feedback, testimonials, and featured articles.